Transitioning into digital marketing

Hello, I'm

Palak Chhabra

Aspiring Digital Marketing Professional | SEO | WordPress | AI Marketing

A focused career transition built on research, communication, and a growing foundation in search, content, WordPress, and AI-powered marketing. Ready to contribute, learn quickly, and grow with a forward-thinking team.

View Projects Download Resume Contact Me

+91 9588852188

Hanumangarh Junction, Rajasthan, India+91-9588852188chhabrapalak2005@gmail.com

Currently exploring

Digital marketing & SEO

Search thinking

Content systems

WordPress

AI-assisted work

The approach

Stay curious. Learn the fundamentals. Make the message clearer.

01 / About

A career in progress, with intention.

BBA graduate with hands-on experience in SEO, keyword research, content planning, WordPress website management and Google Search Console. Built and manage a personal portfolio website applying on-page SEO, internal linking, image optimization and XML sitemap submission. Completed a self-directed SEO keyword research project focused on the chocolate industry. Seeking entry-level opportunities in SEO and Digital Marketing.

02 / Experience

Feb 2026 – Present

Non-IT Recruiter

Pacer Group · Mohali, Punjab, India

Current role

Analyzed job requirements and built targeted keyword searches to source and identify candidates through ATS platforms and job portals.

Reviewed profiles, conducted structured screening calls, and coordinated candidate submissions with hiring managers and clients.

Partnered on requirements for enterprise clients including Southern Company, BMW, Carrier Corporation, Waste Management, Merck, and Cotality.

Keyword researchProfile analysisCommunicationClient coordinationRequirement understandingAttention to detail

Transferable to digital marketing: keyword research, audience understanding, SEO-oriented thinking, content research, and clear stakeholder communication.

Jun 2025 – Jul 2025

Marketing Intern

Technoscape Pvt. Ltd. · Bathinda, Punjab, India

Observed and supported core marketing and customer satisfaction processes as part of a hands-on training internship.

Assisted in collecting and organizing customer feedback through structured questionnaires to support marketing insights.

Learned foundational logo design and branding concepts to support brand identity and visual communication projects.

Marketing supportCustomer feedbackBranding basicsMarketing insightsCustomer satisfaction

03 / Skills

Curious by nature. Practical by default.

SEO

Search Engine Optimization (SEO)On-Page SEOTechnical SEO BasicsKeyword ResearchKeyword ClusteringSearch Intent AnalysisInternal LinkingImage OptimizationXML Sitemap SubmissionGoogle Search ConsoleRank Math

Digital Marketing

Digital Marketing FundamentalsContent PlanningContent ManagementContent StrategyMarket ResearchWordPress Website Management

Tools & Platforms

Microsoft ExcelMS WordMS PowerPointGoogle SearchChatGPTClaudeEmergentVercelBasic HTML & CSS

04 / Education

2023 – 2026

BBA

Baba Farid Group of Institutions, Bathinda

Result

75%

05 / Certifications

Sep 2025

Generative AI Mastermind

Outskill

Aug 2025

Business Email

HP LIFE

Communication

Jul 2025

Master Facebook Ads

WSCube Tech

Digital Marketing

May 2025

AI-Driven Digital Marketing

WSCube Tech

AIDigital Marketing

May 2025

Master AI-Powered SEO Fundamentals

WSCube Tech

SEOAI

Apr 2025

SEO Workshop (5-Day)

BFCET

SEOContent Marketing

These certifications reflect my commitment to continuously building practical knowledge in Digital Marketing, SEO, AI tools, and content-focused strategies.

06 / Languages

EnglishHindi

07 / Projects

Personal Portfolio Website — SEO & Digital Marketing

In Progress · Aug 2026 – Present

Built and manage a personal digital marketing portfolio website using WordPress. Applied on-page SEO, content optimization, internal linking, image optimization and URL structure. Configured Rank Math and submitted the XML sitemap through Google Search Console. Monitored clicks, impressions, CTR, average position and indexing through Google Search Console.

Tools: WordPress, Rank Math, Google Search Console

Skills: WordPress, On-Page SEO, Website Optimization, Content Management, Internal Linking, Image Optimization

SEO Keyword Research & Content Planning Project — Chocolate Industry

Completed

Conducted keyword research for the chocolate industry using Google Search. Analyzed search intent and clustered keywords into relevant topic groups. Used Microsoft Excel to organize and prioritize keywords for content planning. Developed a structured keyword-based content plan for organic search opportunities.

Tools: Google Search, Microsoft Excel

Skills: Keyword Research, Search Intent, Keyword Clustering, Content Planning

08 / Contact

Let's make the next step meaningful.

If you're looking for someone curious, communicative, and serious about growing in digital marketing, I'd love to hear from you.

chhabrapalak2005@gmail.com